Consultant Cindy Gallop, former chairman of BBH, New York, is working to establish her vision for a new corporate-social-responsibility model through IfWeRanTheWorld.com, launching this fall. Here, she discusses her plans to transform CSR as it exists today. Her premise is quite similar to Creating Shared Value – that there is “an opportunity to integrate social responsibility and day-to-day business objectives -- to do good and make money simultaneously.”
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