Sarah Barrell’s article in The Independent about a growing breed of MBA graduates who are looking to do well by doing good provoked me to write this post on the current crop of students that seem to be attracted to CSR.
An increasing number of students are showing interest and involvement in corporate social responsibility, not just in terms of additional academic credits but also in terms of active engagement in CSR/sustainability forums as well as in development projects. One such example is Universities Fighting World Hunger (UFWH), which represents a campus best practice in international programming and sustainable human development.
Having been a part of in the CSR/sustainability arena for the past 4 years within the United Nations, and now at Nestlé, it is very gratifying to see the rapid increase in the number of students focusing on CSR. But is this just a passing trend, or is CSR truly becoming a movement within Gen-Y? Your thoughts welcome!
For students out there who are considering CSR/sustainability as a career option, one great resource to be a part of is Net Impact, an international NGO that uses its 7000+ members consisting of students and professionals to create a more socially and environmentally sustainable world through businesses.
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