Malaysian Prime Minister Datuk Seri Najib Tun Razak, in a separate CSR award ceremony, urged business leaders to give back to society by helping the needy through CSR initiatives. He said businesses and corporations did not operate in a vacuum as they were part of society and depended not only on their stakeholders but society at large for their existence and operations.

 "It is clear that we need to move CSR up the business agenda and embed it into the DNA of every company. This presents an enormous challenge, as well as a huge opportunity to get things right from the start," he added.

 Najib said the government had demonstrated its commitment to push the CSR agenda by stressing on holistic and sustainable development in the 2010 Budget. Companies, he said, were required to integrate aspects of CSR as part of business sustainability and it was mandatory for them to disclose the CSR activities in their annual reports.

He presented awards to winners of eight categories and the overall award went to national oil giant Petronas which also bagged the education, culture and heritage awards.