ssteinhagen Submitted by
Susan Steinhagen

Does CSR make good business sense?

24. February 2010 10:29
Does mainstreaming CSR make good business sense? Do they actually positively impact a company’s bottom-line? Craig Smith writes about why mainstreaming CSR still makes good business sense, even during an economic downturn when CSR is not high on the priority list of many companies. Lisa Cohen, in a recent post on CSRWire also discusses whether socially responsible investment (SRI) strategies produce results.   Nestlé is one example a company doing well by doing good. Creating Shared Value, which is Nestlé approach towards CSR, is a fundamental part of Nestlé’s way of doing business, which focuses on specific areas of the Company’s core business activities where value can best be created both for society and shareholders. With an organic growth of 4.1% achieved in 2009, Nestlé has been able to grow substantially faster than the industry. I would like to invite you to share examples of companies you think are doing good work in integrating CSR in their business operations.

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Categories: CSR | Corporate Social Responsibility | Creating Shared Value

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