Specialists from academia, industry, farming, NGOs, public and agri-finance gathered together at the Third Nestlé Nespresso AAA   Sustainable Quality™ Coffee Forum to discuss the theme Financing the Future and Creating Real Farmer Income™. Expert debate focused on the Nespresso concept of Real Farmer Income™ to develop a clear roadmap to build and finance a truly sustainable future for the highest quality coffee sector. Launched in collaboration with the Rainforest Alliance in 2003, the Nespresso AAA Sustainable Quality™ Program aims to safeguard the long-term supply of highest quality coffee, while at the same time improve the quality of life of farmers and their communities. Nespresso has committed to a target to source 80% of its coffee through the AAA Program, from Rainforest Alliance Certified™ farms, by 2013 as a part of Ecolaboration™ the Nespresso platform for sustainable innovation. Harvard Business School Professor Michael Porter,  one of the originators of the shared value concept and member of the Nestlé Creating Shared Value Advisory Board, said: "Nespresso's innovative program, which helps farmers achieve higher prices, better yields, and greater environmental performance and sustainability,  is not driven by charity but by creating value. Nespresso will benefit strategically from the quality improvements that farmers achieve and coffee supplies that will be far more sustainable over time. It is this alignment between corporations and social challenges, not a mindset of separation and tradeoffs, which is the key to both economic and social progress." Participants also reviewed a ground-breaking study commissioned by Nespresso and undertaken by INCAE, the leading South American business school. Professor Lawrence Pratt from INCAE stated that is a real opportunity for Nespresso to continue to positively contribute to improving farming and management practices to deliver long term economic creation as well as environmental and social benefits. Please click here for more information on Nespresso Ecolaboration™, including Real Farmer Income™.