John Martin Miller, Chairman and CEO of Nestlé Philippines, opened our Asia, Oceania and Africa (AOA) region’s first Creating Shared Value Forum in Manila on 23 April 2010 with a call for multinationals, and other businesses and organisations to form ‘an era of collaboration’, to reinforce the increasing role of the private sector in sustainable development.
Held in partnership with Philippine Business for Social Progress (PBSP), the Asian Institute of Management, the Ramon V. Del Rosario Center for Corporate Social Responsibility and the Asian Development Bank (ADB), the event aimed to engage a diverse group of people from government, non-government organisations, as well as the private sector, with the evolving concept of CSV.
Around 260 attendees, including those from academia, the media, bi and multi-lateral aid agencies, and a number of Nestlé employees, listened to the expert panel discuss issues relating to nutrition, water and rural development in the Philippines. Topics ranged from the need to promote affordable but healthy food to consumers in the lowest socio-economic brackets to why managing water use for the future must be a real consideration today.
Professor Mark Kramer, Senior Fellow at Harvard University’s John F. Kennedy School of Government, who along with Harvard Senior Fellow Mr. Michael Porter coined the term CSV, was the keynote speaker. Explaining the thinking behind making the transition from Corporate Social Responsibility to Creating Shared Value, he emphasised the importance of strengthening collaborative ties with different sectors of society to provide not only competitive success but to also make a material difference.
Best practice examples of some of our own CSV programmes that are making a real impact in the Philippines were displayed in an accompanying exhibition. These included ‘Cut and Sew’, a new initiative offering women the opportunity to generate income by repairing Nestlé factory workers’ uniforms, and ‘Ice Cream Street Selling’, which recruits local entrepreneurs to act as micro-distributors of Nestlé products.
For us, regional events like this, in addition to our annual international CSV Forum, held this year in London, are an important way of beginning and maintaining dialogue with other organisations and different sectors of society around some of the most important issues we all face. Following this first event in our AOA region, we hope not only to extend our own reach by identifying areas and connections where we can collaborate to create shared value, but to also encourage other businesses to make a long-term difference to the Philippines’ development by focusing on those specific areas where they can make the greatest impact. View photos from the Philippines Forum.